January 22, 2010

Saturday, 22 January 1910


An Oxo advertisement from around 1912. [1]

"[The] advertisement to be derived from the supply of stores to an Expedition such as this is thought of very highly in this country," Scott wrote to Joseph Kinsey, his agent in New Zealand, "and thanks to this and a patriotic wish for our success, we are getting goods on extraordinarily favourable terms." [2]

Other products ranged from Imperial Tobacco and Lyle's Golden Syrup to Tate's sugar and Oxford marmalade, Jaeger clothing and boots, and Bass "King's Ale".


[1] Wikipedia.
[2] R.F. Scott, letter to Joseph Kinsey, 22 January, 1910, quoted by Diana Preston in A First Rate Tragedy (Boston : Houghton Mifflin, 1998, c1997), p.117.

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